“Sparks” of calculated enthusiasm
he Brovedani story has always been inspired by key words that imbue the company fabric with positive energy: “confidence”, “optimism”, “team” and, first and foremost, “enthusiasm”, from the Ancient Greek “enthousiasmós” meaning “being in God”. A word that is intrinsically strong, stronger than its evocative potential: a word that refers to a destiny, as if enthusiasm came from being at the most propitious point in a divine trajectory.
Also the end of the letter sent by Felice Macuz to the future partner Benito Zollia, when they considered buying Silvio Brovedani’s workshop, is full of enthusiasm: “Dear Benito Don’t let go, keep it up and finish and then we’ll make sparks.” It is a propulsive enthusiasm, like the flow of a Common Rail Diesel injector, or like the pass that the former basketball champion Benito will catch and then pop like magic into the net. The rest will be … the Brovedani story.
evertheless, reading between the lines, we realize that the writer of the letter is making a serious and profound intervention on trajectories of destiny: there is talk of “examining the details” of “precision work”, careful calculations were made to define “two great projects”, an improvement is envisaged to “still gain something”. Nothing is left to chance.
In the Brovedani story, “calculated enthusiasm” is a recurring theme, faith in a future that it helps build with humility, feet firmly on the ground, but with the hands, mind, heart and spirit of Brovedani working at full capacity. It is a rational and constructive enthusiasm that is rooted in the fertile ground of constancy and commitment. As Brovedani knows and as Thomas Edison said: “Genius is 1% inspiration and 99% perspiration.”